There's no doubt the search engines love content. And 'content' doesn't mean sales copy, it means useful, free information.
We all know that, right? Maybe so, but just putting content out there doesn't really do much for your readers, and ultimately doesn't do anything for your business unless it's content that is carefully designed to have solid value. Every time you write a social media post, or add something to your website, ask yourself the following questions:
* Does it teach something that your readers need (and want) to learn?
* Does it help to establish you as an expert in your field?
* Is there anything useful and original enough to be passed on?
It's really simple, but if your post doesn't pass all three criteria, go back to the drawing board.
So, if you're using social media, or blogging, always double check before you post. And if it works for you, please remember to share this list with others.
Thursday, January 20, 2011
Thursday, January 6, 2011
How Linked In Answers Can Increase Your Network
Happy New Year!
I hope you all enjoyed a wonderful holiday season. I spent the holidays in England with family and, while we usually go there to get away from the snow, this year we ended up snowed in. Oh well, I suppose it was a change from the rain.
I mentioned a while ago that I planned to get more involved in groups as a way to make social media connections. I have certainly found some great groups and have started to build a wider network by participating in the discussions.
Linked In Answers has been a great find. It's located under 'More' in the main title bar and you can go there to ask any kind of business related question and look for answers from experts everywhere. But, better than than, it gives you the opportunity to answer questions and demonstrate your expertise to a network of people you wouldn't otherwise have any access to. I've received replies and thanks from people on several occasions.
If you're active enough, you can even be featured as a Top Expert. So, if you're using Linked In, make sure you take a look and consider participating.
Here's to a successful and profitable year in 2011.
I hope you all enjoyed a wonderful holiday season. I spent the holidays in England with family and, while we usually go there to get away from the snow, this year we ended up snowed in. Oh well, I suppose it was a change from the rain.
I mentioned a while ago that I planned to get more involved in groups as a way to make social media connections. I have certainly found some great groups and have started to build a wider network by participating in the discussions.
Linked In Answers has been a great find. It's located under 'More' in the main title bar and you can go there to ask any kind of business related question and look for answers from experts everywhere. But, better than than, it gives you the opportunity to answer questions and demonstrate your expertise to a network of people you wouldn't otherwise have any access to. I've received replies and thanks from people on several occasions.
If you're active enough, you can even be featured as a Top Expert. So, if you're using Linked In, make sure you take a look and consider participating.
Here's to a successful and profitable year in 2011.
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