Three Simple Questions to Ask Yourself Every Time You Post

There's no doubt the search engines love content. And 'content' doesn't mean sales copy, it means useful, free information.

We all know that, right? Maybe so, but just putting content out there doesn't really do much for your readers, and ultimately doesn't do anything for your business unless it's content that is carefully designed to have solid value. Every time you write a social media post, or add something to your website, ask yourself the following questions:

* Does it teach something that your readers need (and want) to learn?
* Does it help to establish you as an expert in your field?
* Is there anything useful and original enough to be passed on?

It's really simple, but if your post doesn't pass all three criteria, go back to the drawing board.

So, if you're using social media, or blogging, always double check before you post. And if it works for you, please remember to share this list with others.