You probably know that inbound links will help build your website's visibility to the search engines, but if you're using links as an SEO tactic, you need to be aware of the following:
1) Only use links that are high quality and from a site that is relevant to yours. If you have a hair salon, a link from the local auto mechanics will not benefit you. Look for links from related businesses, and particularly from people who are endorsing you.
2) Stay away from link farms. They send those emails asking you to pay for inbound links, or even to provide links out in exchange. The links are mostly poor quality, and as the search engines hate link farms, it can actually prove detrimental to your ranking.
3) Links within your own site from one page to another can also help the visibility of the page being linked to.
4) Avoid using 'click here' or 'learn more' as your anchor text in the link (i.e. the text that you click on). Use anchor text that contains your keywords, or has some descriptive value. Something like check out Wendy Zak's website for more information on search engine copywriting.
Finally, remember that the best way to build your own inbound links is to write online articles, blog, make use of social media and get recommended.
Happy linking!
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