Why You Should Integrate Your Blog into Your Website

This will be my last post on this blog as I have taken my own advice and integrated my blog into my own website.

It's been a lengthy process, involving a complete website rebuild, but it makes sense for me - and for you - on so many levels:

• Having the blog on my website ensures that there is fresh content on a regular basis - which makes it more appealing to the search engines
• The blog also gives visitors a reason to return to the site
• The blog enables me to establish my expertise in my field
  
• A subscription form enables me to capture the contact information of visitors to the blog
• By having the blog on the site, I am also able to invite visitors to check out everything else the website has to offer
  
• By rebuilding on the wordpress platform, I am taking advantage of their built-in SEO strengths
• Wordpress allows me to easily go in and make changes to my site, which enables me to add content on a regular basis, in addition to the blog posts

It really is a worthwhile exercise - take a look at how the blog has become an integral part of my website.

If you would like advice on integrating your own blog into your website, call 403-279-3606 or drop me an email.

The Internet Marketing Audience

Not sure if anyone is reading your blog/newsletter/assorted ramblings?

It can be really hard to motivate yourself to write to a largely unresponsive audience - and I suspect that's one of the major reasons people fall behind. But the thing about that is that your words of wisdom might not be falling on deaf ears after all.

Some time ago (two years or more, I think) I had a monthly e-newsletter called Marketing Tips. I ran it for quite a while, but for multiple reasons I eventually let it die a death.

Well, a couple of weeks ago I met, for the first time, a wonderful lady called Lynne. She remarked that she had often wondered where Marketing Tips went, because she used to look forward to it.

Apart from being nice to hear, that made me think about how easy it is to be unaware of your silent audience. Facebook fans who never respond; blog followers who don't comment; Twitterers (Twits? Tweeties?) who steadfastly remain silent. Let's face it most of us don't reply to other people's posts, so while we should aim to build an active community, we should not despair if the activity is sluggish.

If you got this far - any comment?