Are you boring your readers to death with your long copy - or forcing them to skim through hoping for some priceless nugget they can really use?
As a staunch advocate of long(ish) copy, I'm really surprising myself here, but I'm getting a little tired of some of my favourite blogs just because they are way too long.
Most I will automatically delete if they're over about 300 words, but there are a few where I will bite the bullet and skim through because I just know there's going to be some idea or suggestion I really want to read. Wow, I would be so grateful if they would just distill it down to a few bullet points and save us all some time!
So, here are my thoughts for this week:
#1 Distill your topic down to a maximum of about three points.
#2 Use sub-heads or bullets to help your readers find your main points.
#3 Make sure your three points contain something actionable.
#4 Just kidding!
If your post really needed to be long, summarize at the end so that your readers can preview.
Was that quick enough for your?
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