My third subject is Larchwood Nurseries, a tree growing operation based in Camrose, Alberta.

Larchwood has, until now, been supplying trees in relatively small numbers to the Calgary landscaping community and some homeowners. As the farm has increased in size, Larchwood now has an inventory which requires more aggressive marketing.

Larchwood has no website, which will undoubtedly have to be addressed, but for the moment the trees are being promoted to personal contacts in the industry and via regular emailings to target landscapers.

Facebook will be an important tool for Larchwood as Tarance lives and works in Calgary, but grows the trees up near Camrose. When he is up on the tree farm he hopes to take advantage of sales opportunities there, and Facebook will be a great way to provide that information. In support of that, postcards are delivered to new homes and builders in Camrose, promoting the Facebook page.

So, although there will inevitably be some hard costs, such as for the postcards, social media should be able to provide a solid platform for providing information on availability.